RV glossary · Buying & owning
MSRP (Manufacturer’s Suggested Retail Price)
Also called: Manufacturer’s Suggested Retail Price
The price the manufacturer suggests for an RV. Dealers commonly sell RVs well below MSRP, so it’s best used as a reference point rather than the expected price.
RV MSRPs are often set high, and advertised discounts of 20–40% off MSRP are common. Compare actual advertised prices across dealers for the same model and year, and watch for added fees.
MSRP usually excludes freight, dealer prep, taxes, registration and dealer-installed options.