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Live report · updated November 1, 2026

How far below MSRP are RV dealers selling?

A live look at advertised discounts on new RVs: each current listing’s advertised price compared with the sticker MSRP shown on the same listing, by manufacturer and RV type.

29%median discount off sticker MSRP
22%–36%where the middle half of units fall
47%of units advertised 30% or more off
10,227new units across 1,549 models
-10% to -5% off: 0 units-5% to 0% off: 0 units0% to 5% off: 269 units2695% to 10% off: 343 units34310% to 15% off: 569 units56915% to 20% off: 924 units92420% to 25% off: 1442 units144225% to 30% off: 1856 units185630% to 35% off: 1931 units193135% to 40% off: 1667 units166740% to 45% off: 829 units82945% to 50% off: 316 units31650% to 55% off: 74 units7455% to 60% off: 6 units660% to 65% off: 0 units65% to 70% off: 1 units1-10%0%10%20%30%40%50%60%Discount off the unit’s sticker MSRP
Each bar counts current listings in a 5-point discount range. Light bars are priced above the listed MSRP (usually because dealer fees are included).

By manufacturer

ManufacturerMedian off stickerTypical rangeUnits
East to West36%31%–39%174
KZ36%23%–42%121
Coachmen35%30%–39%407
Winnebago35%29%–39%33
Heartland35%32%–38%169
Forest River33%26%–39%4121
Highland Ridge31%29%–34%45
Jayco31%25%–35%2307
Entegra Coach26%22%–29%21
Grand Design26%22%–29%1273
Ember25%24%–26%14
Northwood24%23%–25%8
Brinkley20%18%–21%290
Keystone15%9%–22%1017
Dynamax12%10%–23%20
Alliance4%2%–7%198
Airstream0%0%–5%8

Manufacturers with at least 5 current units listed with a sticker MSRP.

By RV type

RV typeMedian off stickerTypical rangeUnits
Fifth wheel31%25%–36%2912
Travel trailer29%21%–36%7025
Destination trailer28%23%–32%144
Fifth-wheel toy hauler28%25%–30%29
Class A26%24%–29%24
Class C23%14%–26%55
Travel-trailer toy hauler17%14%–20%38

Deepest discounts right now

Compared with each listing’s own sticker MSRP. Check the price itself against other listings for the same model: some sticker prices are much higher than others.

  1. 2026 Forest River Cherokee Wolf Pup 14RKLP68% off$13,425 $41,519.04Fun Town RV · Wharton, TX
  2. 2026 Forest River Salem FSX 135ICE60% off$12,169 $30,255.65Fun Town RV · Cibolo, TX
  3. 2026 Forest River Cherokee Wolf Pup 16BHSW60% off$14,795 $36,660.40Fun Town RV · Anna, IL
  4. 2026 Forest River Wildwood FSX 135ICE60% off$12,220 $30,248.70Fun Town RV · Wharton, TX
  5. 2026 Forest River Wildwood FSX 174DBLE55% off$14,051 $31,002.40Fun Town RV · Thackerville, OK
  6. 2026 Forest River Salem FSX 177ICE54% off$16,557 $36,316.05Fun Town RV · North Branch, MI
  7. 2026 Forest River Wildwood 260ICE54% off$23,303 $50,610Fun Town RV · Elkhart, IN
  8. 2026 Coachmen Catalina Summit Series 7 154RBX54% off$15,094 $32,598.10Fun Town RV · San Angelo, TX
  9. 2027 Forest River Salem FSX 135ICE53% off$12,238 $26,131.65Fun Town RV · Elkhart, IN
  10. 2026 Forest River Cardinal 32LIVE53% off$46,287 $98,363.70Fun Town RV · Anna, IL
  11. 2026 Forest River Cherokee Wolf Pup 17LP53% off$16,069 $34,007Fun Town RV · Giddings, TX
  12. 2027 Forest River Wildwood FSX 135ICE53% off$13,220 $27,860.90Fun Town RV · San Angelo, TX
  13. 2026 Heartland North Trail 190MB52% off$23,967 $50,319Fun Town RV · Jackson, MI
  14. 2026 Coachmen Catalina Summit Series 7 164BHX52% off$15,122 $31,687.10Fun Town RV · Buckner, MO
  15. 2027 Forest River Cherokee Wolf Pup 9CELP52% off$14,995 $31,367.80Bish’s RV · Great Falls, MT
  16. 2026 Forest River Salem 260ICE52% off$26,190 $54,430.75Fun Town RV · North Branch, MI
  17. 2026 Forest River Salem FSX 174DBLE52% off$15,025 $31,002.40Fun Town RV · Ottawa, KS
  18. 2026 Forest River Wildwood FSX 164FBLE51% off$15,075 $31,002.40Fun Town RV · Oklahoma City, OK
  19. 2026 Forest River Wildwood X-Lite 26ICE51% off$24,911 $51,182.10Bish’s RV · Eldridge, IA
  20. 2026 Forest River Wildwood X-Lite 23ZEN51% off$26,475 $54,313.30Fun Town RV · Jackson, MI

How this report works

We track advertised prices for new RVs from a small group of dealer websites, re-checked about every 48 hours. This report uses current listings (checked within the last 96 hours) that show both an advertised price and the unit’s sticker MSRP. Discount = 1 − advertised price ÷ sticker MSRP. Each unit counts once. Medians are used so a few unusual listings don’t skew the results; groups need at least 5 units to be shown. 1 listing was left out because the price and MSRP didn’t make sense together (usually a data error).

Some dealers’ advertised prices include their listed fees, which makes their discounts look smaller. Advertised prices aren’t out-the-door quotes: taxes, registration, freight and other fees may apply. Sticker MSRPs are often well above typical selling prices, and some dealers list noticeably higher sticker prices than others for the same model, which inflates their “% off.” A large discount doesn’t by itself mean a good deal: compare the advertised price itself. Compare prices for the same model and year. This sample of dealers is not a nationwide survey.

New lowest RV prices · What MSRP means · Coverage & pricing notes

Common questions

How much below MSRP do RV dealers sell?

Across 10,227 new RVs currently listed with a sticker MSRP by the dealers we track, the median advertised price is 29% below MSRP, and half of units fall between 22% and 36% off.

Is MSRP what people actually pay for an RV?

Rarely. RV MSRPs are commonly set well above typical selling prices, and advertised discounts of 20% to 40% off MSRP are common. Compare advertised prices for the same model and year across dealers, and ask for the out-the-door price, including fees.

Why compare with the dealer-listed MSRP instead of the manufacturer’s MSRP?

A dealer listing’s MSRP is the sticker price for that exact unit, including its options and packages. Manufacturer websites often publish a base or starting MSRP without options, which would make discounts look smaller than they are.